Nissan partnered with IdentityMine to virtually navigate the interior of a vehicle through interaction with the application. When Nissan North America unveiled the redesigned Pathfinder at the Chicago Auto Show, they faced a challenge of how to showcase a car whose primary allure was an upgraded interior with only a fiberglass shell. Nissan turned to digital agency Critical Mass and interactive experience developers at IdentityMine to pioneer a fully immersive Nissan Pathfinder Experience utilizing Kinect for Windows. The Nissan Pathfinder Experience application was a massive interactive display that allowed participants to virtually navigate the vehicle by interacting with the application using motion, voice and gestures. Using Kinect for Windows technology, IdentityMine enabled potential buyers to virtually research and experience the vehicle. It was such a success that Nissan delivered the Pathfinder Experience to dealerships nationwide.
- Completed:August 22, 2012
- Client:Nissan Motor Corporation
- Category:Kinect for Windows