Valorem Consulting

Second Screen Strategy – Do you have one?

| Tags: Mobile, Research, Strategy, UX

Have you heard the news?  Consumer attention spans, or at least time where you have their undivided attention, is disappearing quickly.  Did you know that nearly a quarter of people (24%) use a second screens while watching TV?  And almost half of all 16-24 year olds use communication tools such as messaging, email, Facebook, or… Read more »

Major Update for Xbox 360 User Interface

| Tags: Uncategorized

Microsoft announced yesterday that the newest update to their game console, the Xbox 360, will include an update to Kinect integration centered around the user’s digital entertainment. Microsoft states, “Xbox 360 is transforming how you enjoy TV entertainment and is giving you the power to control it with your voice.”  With a Kinect unit for… Read more »

Will XBOX Replace Your Cable TV Box?

| Tags: Uncategorized

There have been rumors circulating that Microsoft is talking to a number of cable providers (Comcast and Verizon) which will let Xbox owners use their console to watch television. This will eliminate the need for cable boxes and get rid of cluttered game consoles, DVD/Bluray, cable boxes, etc. Although these are still rumors at this… Read more »

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